I recently spent an obscene amount of money on a couch - the first expensive and awesome piece of furniture I've bought - and I've just discovered it won't fit in the lift up to my apartment. I have doubts that it'd go up the stairwell either (it'd probably end up like Dirk Gently's couch).
The last alternative is up over the balcony. I live on the third floor.
I'm beginning to see an expensive winching process in my future...