And like that, it's done..
I refer of course to the whole Old Spice thing:
Here's a round up/collection of some of the vids if you missed them.
Usually I don't get into viral marketing things but this one has been done so well in such an original funny sexy/creepy way that I just have to applaud. Perfect combination of great delivery, great writing and creative visuals.
Still won't be wearing the scent but.
Silver fish hand catch!