smell of a man

And like that, it's done..

I refer of course to the whole Old Spice thing:

Here's a round up/collection of some of the vids if you missed them.

Usually I don't get into viral marketing things but this one has been done so well in such an original funny sexy/creepy way that I just have to applaud. Perfect combination of great delivery, great writing and creative visuals.

Still won't be wearing the scent but.

Silver fish hand catch!